Publicis Media’s Starcom has a new CEO, with former Red Rooster leader Nick Keenan taking the helm.

Starcom was previously headed up by Toby Barbour, who last year was elevated to become CEO of Publicis Media.

Keenan will commence on 16 March.

He’s already spent time at brands including Crown Bet and Crown Lotto.

His predecessor Barbour said Keenan will be invaluable.

“Nick’s passion for talent and the customer, his experience in new business development, brand marketing, business strategy and execution to drive growth, will be invaluable to the future Starcom journey. We’re very fortunate to have someone of Nick’s calibre and diverse background leading the agency.”

Michael Rebelo, CEO of Publicis Groupe ANZ added: “Nick is a proven leader with a strong track record of working in dynamic and fast-changing business environments. His adaptive and collaborative nature is a perfect fit for the culture of Publicis Groupe. I know the blend of his experience will be a great asset to the clients of Starcom.”

Keenan is looking forward to getting started, he said.

“I’m delighted to be joining the very talented Starcom team and Publicis Groupe. Working with a team with a future focus, an innovation-led culture and so many wonderful clients makes it the dream job. I look forward to unlocking the many exciting opportunities to grow our clients’ businesses, leading Starcom and a unified group product to create outstanding work.”

Starcom Australia’s clients include P&G, Lion, Visa, Subaru, Snooze and Metcash.

Read original article from Mumbrella.