Our work with Procter & Gamble UK & Ireland has been selected as one of the Top 10 Out of Home campaigns of the year!

Pampers put a sleeping baby at the centre of its OOH campaign to demonstrate how little ones get a great sleep in its nappies. The idea drew on data from the brand’s owner, Procter & Gamble, which found that almost half of UK parents of children who experience nappy leaks are sleep deprived. The creative aimed to evoke the feeling of happiness when a parent sees their baby asleep, featuring a close-up of the child’s face, mouth slightly drooling, alongside the logo with extra letters to read “Pamperszzz”. 

Read the full list here.