You can't control the conversation, but you can learn from it.

That's one of the key themes explored by our UK CEO, Katie Lee and Reddit for Business’ Sharb Farjami in the Reddit Conversation Studio at Cannes Lions International Festival of Creativity, discussing how brands can show up authentically in communities and navigate the growing convergence of paid and organic media.

Thanks to Reddit for Business for an insightful conversation on the future of brand engagement - you can listen to the full discussion here.