Katie Lee is Chief Executive of Starcom UK, having joined Publicis Media in January 2026. She is an experienced leader with a breadth of experience across creative agencies, media and start-ups. 

Katie began her career at Saatchi & Saatchi and BBH before joining Leo Burnett, where she became Marketing Director and later Managing Director. She went on to lead ambitious independent businesses, including serving as Gravity Road’s first Managing Director and as CEO of Lucky Generals, and later scaled Clementine, a hypnotherapy app for women, following seed funding. 

In 2022, Katie joined Wavemaker UK as Chief Growth Officer, later becoming Chief Operating Officer. Under her leadership, the agency topped the Campaign New Business League in 2022 and was shortlisted for Agency of the Year in 2023 and 2024. She is known for bridging creative and media disciplines and is a passionate advocate for diversity, serving as WACL Vice President for 2025/26 and an IPA Council member. 

Louise Peacocke is Chief Client Officer at Starcom, overseeing all client relationships across the
agency such as P&G, Samsung, PUIG, Primark, AB InBev, Aldi and Intersnack. With over 20
years' experience in the media industry, Louise has a proven track record of managing key
relationships for major clients across a range of sectors from retail and FMCG, to insurance and
entertainment.

Before taking on the role of CCO at the start of 2024, Louise served as the UK Managing
Director for PGOne, the agency client team dedicated to P&G, and has been with Starcom for
five years. She joined Publicis Media from Mediacom, bringing extensive experience from both
the UK and US markets. Known for her strategic vision and commitment to delivering
outstanding client service, Louise plays a pivotal role in driving growth and fostering high-
performing, inclusive teams at Starcom.

Dan Plant is the Chief Strategy Officer at Starcom UK where he is responsible for turning Starcom’s
“Move People. Move Business.” philosophy into real-world experiences that consumers value. He is
passionate about uncovering real insights into how consumers feel about brands in order to better
connect with them and drive business results.

Dan has two and a half decades of experience covering all aspects of media buying, planning and
strategy and for the past 5 years has been leading the strategic offering for Starcom in the UK.
Prior to his role as CSO, he led strategy on Samsung, one of Starcom’s largest clients. Dan has also
been named in Campaign’s Top 10 Media Planners list in 2021, 2022 and 2023.
Plant has worked with some of the world’s biggest global and local brands including Netflix,
Vodafone, Nestlé and Compare the Market. Plant has previously held Strategy and Planning
positions at Wavemaker, MEC UK and Vizeum

Isabelle Baas is Starcom UK’s Chief DDT Officer. She is responsible for underpinning Starcom’s positioning with data and technology to help Starcom understand people better than anyone, design the right experiences and drive business growth for clients. Working alongside client leads, Isabelle works with agency clients to define and deploy marketing and business transformation agendas so brands deliver effective meaningful connections with consumers at the right ROI. She has 20 years’ experience as a digital marketer, spanning both agency and client side across digital marketing, data analytics and technology strategy. Prior to her tenure at Starcom, Isabelle was part of the leadership team that launched the iProspect brand in the UK –part of the Dentsu Aegis Network –where she led operations and product development and drove the tremendous growth of the agency’s SEO, Social, Data and Technology divisions. Earlier in her career, Isabelle held roles at leading brands including Tesco and T-Mobile.

Lin-Sze is responsible for supercharging Starcom’s planning division to drive faster growth for
clients by ensuring a clear and consistent approach to media that is fuelled by Starcom’s
market-leading data, tools and systems. With almost 20 years in industry, Lin-Sze joined
Starcom in January 2023 and is part of the agency’s leadership team, led by CEO Nadine Young.
Prior to joining Starcom, Lin-Sze was Managing Partner at iProspect where she led key pieces of
business such as IKEA, 20th Century Fox, Hendricks and Glenfiddich. She has worked across
various categories from retail, tech, gaming, film and FMCG to luxury. She has also held roles at
Manning Gottlieb OMD and UM agencies working with brands like Virgin Atlantic, XBOX,
Microsoft.

Emma leads Starcom’s Investment team, overseeing the Publicis Media Exchange (PMX) and Performics disciplines. With over 20 years of experience, she began her media career at ITV in sales before moving into the agency world, joining Mediacom in a TV buying role for Universal Records. Emma joined Starcom in 2002 as the only female in the TV team, and her energy, passion, and commitment quickly stood out. In 2011, she became Starcom UK’s first female Head of AV.

Over the years, Emma has worked across numerous categories and brands, delivering iconic campaigns like Barclaycard’s “Too Much Month at the End of the Money,” Honda’s live skydiving ad on Channel 4, and several successful Samsung handset and TV launches. Her focus on achieving outstanding value and quality for clients has earned widespread recognition from clients, media partners, and auditors alike.